AdvisorPPC Tracktor

Measurement connector for Claude: conversion-tracking health, buyer-intent scores and server-side GA4 setup.

Tracktor is a focused MCP server with three tools. It contains no advertising, creative, billing or administration tools. It signs in with your AdvisorPPC account and calls Google Tag Manager and Google Analytics only under the Google account you connect yourself.

1. Connect

1. In Claude, open Settings > Connectors and add Tracktor from the directory, or add a custom connector with this URL: https://mcp.advisorppc.com/tracker
2. Sign in with your AdvisorPPC account (or create one) and approve the connection. Claude registers itself automatically (OAuth 2.1 with PKCE); there is no client ID or secret to copy.
3. For the audit and setup tools, connect Google on the AdvisorPPC dashboard with an account that can read your Tag Manager container (and edit it, plus GA4, for setup).

The sign-in token is bound to the /tracker address. It does not work on any other AdvisorPPC endpoint.

2. The three tools

• track_audit_conversion_health (read-only). Reads one Tag Manager container and grades its conversion tracking: a 0 to 100 health score, an A to F grade, and findings sorted by severity with the fix for each. Needs account_id and container_id.
• track_intent_score (read-only). Scores how ready a visitor or segment is to buy, from 0 to 100, with a level (cold, low, medium, high). Pass either an inline features object (pages viewed, scroll depth, time on site, add to cart, checkout, lead, return visit) or the session_id of a visitor session stored for your account. The score is deterministic arithmetic; no AI model and no external API is called.
• track_setup_serverside_ga4 (write, preview first). Creates a server-side GA4 client in your Tag Manager server container and a GA4 Measurement Protocol secret for your data stream.

3. Preview, then confirm

The setup tool never writes on its first call. With confirm=false (the default) it returns the two items it would create and writes_performed: 0. Only a second call with confirm=true, after you agree in the conversation, makes the changes. If the first write fails, the second is not attempted. The tool is not idempotent: confirming twice creates a second client and secret. The secret is shown once, so save it.

4. Example prompts

• Audit my GTM container for broken or missing conversion tracking and rank the fixes.
• Is my purchase conversion firing correctly in this container?
• Score this visitor's buying intent from these page views and actions.
• Preview what a server-side GA4 setup would create for this container. Do not apply it yet.
• Apply the server-side GA4 setup we just previewed.

5. Plans

Scoring an inline feature vector with track_intent_score is free on every account. The container audit, stored-session scoring and server-side setup need a Tracktor plan or a Google Suite plan or higher; without one the tool answers with a plan notice and a link to pricing instead of running.

6. Data handling

What Tracktor reads and stores, including the visitor-session data behind intent scores, is described in the Tracktor section of the privacy policy. Use of the service is governed by the Terms of Service.

7. Support

Questions, problems or data requests: support@advisorppc.com

AdvisorPPC  ·  Privacy  ·  Terms